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Content Management
Creating Newsletters E-mail
Components - Newsletters - Letterman
Wednesday, 04 April 2012 15:35

Newsletters are managed from within the Letterman component.

Components >> Letterman

 


To create a new newsletter, follow these steps:

Step 1. Open the Newsletter Manager.

Components >> Letterman >> Newletter Management

letterman-menu.jpg

 


Step 2. Click the 'New' button.

new-button_copy.gif


Step 3. Click the 'Insert Template" button or just start creating your newsletter from scratch.

insert-template.gif

 

 

 


Step 4. Locate the desired newsletter template, click the filename to select it, then click 'Insert'

locate-template.gif
 
 
 
 
 
 
 
 

Step 5. Replace the sample text with your new copy.

Highlight the text and write new, or paste in some copy you've already written.

news_text.jpg

If you're composing in the Editor, hit "Apply" regularly. It's easy to get distracted, time out the system, and lose your changes.

Step 6. Swap out the images.

Click on the existing images, click the Insert/Edit Image button, and choose new images.

You can also just delete the images and upload new ones, of course.

news_image.jpg

You should leave the header and footer images if you have them. Smile

Step 7. Create links to your site!

news_link.jpg

You can link back to products, coupons, categories, manufacturers, etc.

news_linktypes.jpg

One of the main goals of a newsletter is to get people to visit your site. Even if you're announcing an in-store event, consider linking back to your site for more information.

Step 8. Write a subject line.

news_subject.jpg

You need to type a subject line for the email blast before you save it.

A subject line that relates to the content of the email and offers something (some of) your customers want is more compelling than a generic one.

Here are three we may have used. Which is best?

"Greetings from Specialty Toys Network!"
"April Newsletter - for Specialty Toy Retailers"
"Lego and Haba added to STN database."

Your past newsletters will be labeled by subject line. If they're all the same, you'll have to click each one to see what it is.

 


Step 9. Hit the Save button once you are done.

news_save.jpg

Next, you'll Publish the newsletter, and Send it!

 

Last Updated on Thursday, 07 November 2013 16:12