Help Topics

General Help Topics
Site Setup FAQ's Email - Set Up Domains Special Features FrameEZ Troubleshooting
Shopping Cart
Store Configuration Global Configuration Product Management Categories Manufacturers/Brands STN Import Tool Shipping Payment Processors Orders and Sales Shopper Groups Coupons & Discounts Taxes Safety Warnings POS-to-Web Sync
Import/Export Data Components
Contact Us Store Locator Newsletters - Letterman Front Page SlideShow Events Calendar QuickBooks Sync SEO Manager Media Manager Picture Gallery User Manager Banner Manager Language Editor
Wish List Mobile Lightspeed POS
Content Management
Facebook Tips E-mail
General Help Topics - Special Features
Monday, 16 December 2013 14:19

Here are a few tips on maximizing the usage of your Facebook page:

  • Set your custom Facebook Web Address  - This is important for telling people where to find you. You wouldn’t want to have to tell someone over the phone to look you up at "http://www.facebook.com/pages/STN-Social-Media-Training/311938565574084" when you could change it to "facebook.com/STNSocial". To change this, click Edit Page > Update Info > In the Facebook Web Address section, click Enter a Facebook web address, then Check the Availability of the username that you want. In some instances, Facebook may not allow you to change your web address if you have less than 25 fans. This is to ensure this page is a real business. Invite your friends and family to Like your page, and once you reach 25, try this process again.

  • Add a link to your site -Next, you will want to add your website’s URL to your Short Description so it is very accessible to anyone that visits your page. To do this, you simply Edit Page > Update Info and put the URL and a short description in the Short Description box and click Save. However, this will not appear on your timeline if your page is listed as a Local Business. The easiest solution is to change the Category (at the top of the Update Info page) to Companies & Organizations and then select Small Business from the secondary category dropdown. This will keep the same info on your about page, but display the Short Description under your Profile Picture.

  • Create custom graphics - You may want to add custom graphics so that your Facebook page matches the style of your website. If you would like STN to make these graphics for you, please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information. For a full walkthrough on creating and uploading these images, visit Facebook’s Help pages. If you need the dimensions of the images, they are as follows:

    • Cover Photo - 850px wide x 315px high

    • App Images - 111px wide x 74px high

    • Profile Picture - 160px wide x 160px high (NOTE: When you create this image, it must be uploaded at 180x180. It will then be scaled down to 160x160 automatically.)


Additional Tips

  • Add some past events and milestones to your timeline, so fans can see your company’s history. Be sure to include pictures when possible because Facebook is mostly visual.

  • Add a description of your business, store hours, subcategories, transportation options, and any other important information to your Update Info page so that anyone wanting to visit you can easily find the info that they need.

  • While using Facebook as your Page, Like other related pages so that you can post to their page too, allowing you to reach THEIR fan base, as well as yours. It is always a good idea to ask the Page’s owner for permission to do this, but most of the time it is acceptable cross-advertising, as long as they can post to your page too. This works especially well if you can find a page dedicated to the city or town where your store is located and post to local fans that are not YOUR fans yet.

Last Updated on Tuesday, 28 March 2017 09:34