A Redirect allows you to take visitors to content with an alternative URL, for example you can:

• Avoid loss of traffic from an old website. If you’ve got old URLs visitors are using, ensure they are going to the right content to avoid loss of traffic.

• Provide alternative content. If you stop carrying a product you can direct visitors to a product you do carry that they may be interested in.

• Make it easy for customers to respond to your advertisements while monitoring your investment. For example, mywebsite.com/BigSale123 is easy to remember and allows you to know how many people responded via your promotion via Google Analytics.

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How to Create a Custom Redirect

1. Login to the Admin >> SEO Manager
2. Click the Redirects page link

   

3. Click New

   

4. Enter your desired short URL (the sytem will alert you if you enter a short URL that’s already in use)
5. Enter your existing long URL (starting with the string after “yourdomain.com/”)

   

6. Save
7. Front the website front-end, check your new short URL