Starting February 2024, Gmail (and other email carriers such as Microsoft) are requiring email authentication to be in place when sending messages to Gmail (or Microsoft, etc) accounts. If you’re a bulk sender who sends more than 5,000 emails per day to Gmail accounts, you’ll have even more email authentication requirements to meet. You’ll also need to:
- Have a Domain-based Message Authentication, Reporting & Conformance (DMARC) policy in place
- Ensure Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) alignment
- Make it easy for recipients to unsubscribe (one-click unsubscribe)
We can assist you in setting up proper SPF & DMARC for your domain, but will need to coordinate with you for details on any 3rd party service you may be using, as well as confirming DNS management structure. Please let us know if you would like to schedule some time for this work.
Please note this is billable work
DMARC setup can take several hours of work to setup & verify for each domain, as setup can vary from account to account based on integrations. STN can only provide a rough estimate of the time it will take up front: typically this will be 1-2 hours of total work, but not guaranteed. We will work as efficiently as possible, but we do need to invoice for all time needed to setup, verify, communicate and assist each client with their setup.